Don't Let Your Brand Be The
Best-Kept Secret in the Northland
Don't Let Your Brand Be The Best-Kept Secret in the Northland
Strategic
Narratives
Narratives
We Partner With
Hospitals, Banks & Municipalities
to build the strategic narratives that attract talent, secure funding and cement their legacies.
Your Brand is Facing a Challenge. It's not a lack of capability.



Your Brand is Facing a Challenge. It's not a lack of capability.
IT'S A LACK OF
IT'S A LACK OF
PERCEIVED VALUE
PERCEIVED VALUE
You lose top talent to the Cities because they don't see the opportunity here.
You lose top talent to the Cities because they don't see the opportunity here.
You lose funding because the Board doesn't "feel" the impact in a spreadsheet.
You lose funding because the Board doesn't "feel" the impact in a spreadsheet.
You lose market share because you're too humble to tell your story.
You lose market share because you're too humble to tell your story.
You lose top talent to the Cities because they don't see the opportunity here.
You lose funding because the Board doesn't "feel" the impact in a spreadsheet.
You lose market share because you're too humble to tell your story.
Not Just
Another Video.
Build Story Infrastructure.
A video is a disposable asset you post on Facebook. STORY is a permanent asset that works for you 24/7.



Banking
We turn transactions into community trust.

Relationships are Everything


The Founder's Fire
Banking
We turn transactions into community trust.

Relationships are Everything


The Founder's Fire
Banking
We turn transactions into community trust.

Relationships are Everything


The Founder's Fire
You Hold
The Vision.
We Do The
Heavy Lifting
A collaborative process proven to make an impact.
A collaborative process proven to make an impact.
01
Unlock Story
We uncover the core purpose that drives your mission.
Develop the Narrative
Find our Voices
Connect the Dots
01
Unlock Story
We uncover the core purpose that drives your mission.
Develop the Narrative
Find our Voices
Connect the Dots
01
Unlock Story
We uncover the core purpose that drives your mission.
Develop the Narrative
Find our Voices
Connect the Dots
The Founders
Trusted Storytellers,
Proven Results
We built Story North because we believe Northeastern Minnesota is not just a place on a map.
It's a critical economic and cultural engine. We chose to raise our families here, and we chose to dedicate our craft to ensuring the region's institutions thrive for the next generation.
It's a critical economic and cultural engine. We chose to raise our families here, and we chose to dedicate our craft to ensuring the region's institutions thrive for the next generation.
It's a critical economic and cultural engine. We chose to raise our families here, and we chose to dedicate our craft to ensuring the region's institutions thrive for the next generation.


Annie Harala
President + Director Of Strategy
Annie is a civic leader and business owner who thrives at the intersection of people, purpose, and getting things done. She owns Story North because she believes the best businesses and communities are powered by the people behind the stories, not just the headlines. When she’s not balancing leadership and entrepreneurship, she’s likely singing show tunes, laughing with her husband Kevin, or negotiating bedtime like a seasoned diplomat.

Annie Harala
President + Director Of Strategy
Annie is a civic leader and business owner who thrives at the intersection of people, purpose, and getting things done. She owns Story North because she believes the best businesses and communities are powered by the people behind the stories, not just the headlines. When she’s not balancing leadership and entrepreneurship, she’s likely singing show tunes, laughing with her husband Kevin, or negotiating bedtime like a seasoned diplomat.


Kevin Jacobsen
Principal Storyteller
Kevin has been telling stories with community-impact since high school. His passion led to a two-decade career in television news, where he earned multiple Emmy awards for his work both on-air and leading newsrooms. Kevin co-founded Story North with Annie where he helps organizations craft authentic narratives that drive real change. When he's not chasing his two toddlers, Kevin serves on the Visit Duluth board, sneaks in rounds of golf when weather permits, and never misses date night with Annie.

Kevin Jacobsen
Principal Storyteller
Kevin has been telling stories with community-impact since high school. His passion led to a two-decade career in television news, where he earned multiple Emmy awards for his work both on-air and leading newsrooms. Kevin co-founded Story North with Annie where he helps organizations craft authentic narratives that drive real change. When he's not chasing his two toddlers, Kevin serves on the Visit Duluth board, sneaks in rounds of golf when weather permits, and never misses date night with Annie.
The Future Of
Your Brand Is A Story
Waiting To Be Told.
Don’t pass up the opportunity. Let’s build your narrative.